Target Deep Wrinkles, Sagging & Sun Damage
Skincare Routine for Women Aged 70+
As skin matures beyond 70, it naturally becomes thinner, drier, and less resilient. Collagen and elastin levels decline significantly, leading to deep wrinkles, visible sagging, pronounced nasolabial folds, marionette lines, and increased pigmentation from cumulative sun damage. At this stage, skin requires intensive repair, nourishment, and protection using targeted, results-driven skincare.
This expert-recommended routine is designed to hydrate deeply, support skin repair, and improve the appearance of ageing skin while enhancing comfort and radiance.
Wipe Away the Years 200ml | 00008
£44.00
Wipe Away The Years – Age-Defying Cream Cleanser Brightening. Rejuvenating. Luxuriously Effective.Awaken your skin with Wipe Away The Years, a rich yet gentle anti-ageing cream cleanser designed to deeply cleanse, brighten and revitalise while preserving the skin’s natural hydration. This luxurious daily cleanser delivers a true wake-up call for tired, dull skin, leaving your complexion smoother, fresher and beautifully radiant.Infused with advanced peptides, oxygen-boosting actives and crushed precious stones, this multi-tasking cleanser does more than remove impurities — it actively supports skin renewal and visible rejuvenation from the very first step of your routine. Why You’ll Love It Deeply cleanses without stripping natural oils Visibly brightens and revitalises dull skin Supports firmer, smoother-looking skin Enhances hydration and comfort Leaves a fresh, dewy and youthful glow The creamy, comforting texture melts effortlessly onto the skin, delivering a spa-like cleansing experience morning and night. Hero Ingredients & Skin Benefits Matrixyl™ (Peptide Technology) A renowned skin-repairing peptide that helps improve skin laxity, support firmness and promote a more youthful appearance while you cleanse. Bio Peptide CL Encourages collagen reproduction to improve skin structure, resilience and smoothness. Oxygen Complex Helps revitalise and energise skin cells, restoring a fresh, healthy-looking complexion. Norgel Provides long-term hydration support, helping skin feel soft, plump and comfortable after cleansing. Essential Oil Complex A beautifully aromatic blend of Sweet Orange, Geranium, Sandalwood and Grapefruit that helps restructure the skin while awakening the senses. Tourmaline & Ruby Powder Crushed precious stones help stimulate microcirculation, boost radiance and create a luminous, dewy finish. A Luxurious Start to Your Skincare Routine Designed for those who want their cleanser to deliver visible benefits beyond cleansing, Wipe Away The Years gently removes daily build-up while leaving skin refreshed, hydrated and glowing — never tight or dry.Ideal for normal, dry and mature skin types, this age-defying cleanser transforms your daily cleanse into a moment of indulgence and renewal. How to Use Massage onto damp skin using gentle circular motions. Rinse thoroughly or remove with a warm cloth. Use morning and evening for best results. Full Ingredients List (INCI) Aqua, Glycerin, Caprylic/Capric Triglyceride, Squalane, Polysorbate 60, Mannitol, Ammonium Acryldimethyltaurate/VP Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Glyceryl Polymethacrylate, Palmitoyl Tripeptide-1, Citrus Aurantium Dulcis (Sweet Orange) Peel Oil, Faex, Citrus Paradisi (Grapefruit) Oil, Butylene Glycol, PPG-26-Buteth-26, Propylene Glycol, Xanthan Gum, PEG-40 Hydrogenated Castor Oil, Santalum Album (Sandalwood) Oil, Tetrasodium EDTA, Glyceryl Acrylate/Acrylic Acid Copolymer, Ethylhexyl Methoxycinnamate, Pelargonium Graveolens Flower Oil, Glycogen, Magnesium Ascorbyl Phosphate, Ruby Powder, Polyacrylamide, Citric Acid, Sodium Lactate, C13-14 Isoparaffin, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Carbomer, Tropolone, Laureth-7, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Limonene, Citronellol, Geraniol, Linalool, Citral.
Crystal Face & Body Polish | 00019
£50.00
Crystal Face & Body Active Polish Luxury Exfoliating Polish for Brighter, Youthful Skin Product Overview Reveal smoother, brighter, and more youthful-looking skin with this clinically formulated face and body exfoliating polish. Powered by precious ruby micro-crystals, natural sea salt, and nourishing acacia honey, this luxurious formula gently removes dead skin cells, decongests pores, and restores radiance.Advanced anti-ageing actives including Matrixyl® 3000 and biopeptides work alongside protective minerals to hydrate, rebalance, and visibly rejuvenate the skin. The result is a refined, polished complexion with improved texture, clarity, and glow. Key Benefits Gently exfoliates and resurfaces dull skin Helps unclog pores and smooth skin texture Brightens and refines for a radiant finish Hydrates, nourishes, and supports skin repair Visibly improves the appearance of ageing skin Key Ingredients Precious Ruby Micro-Crystals – Gently exfoliate and brighten Natural Sea Salt – Refines pores and smooths skin texture Acacia Honey – Nourishes, softens, and conditions the skin Matrixyl® 3000 & Biopeptides – Powerful anti-ageing support Vitamin E – Hydrating antioxidant protection Minerals – Help protect and repair skin cells Why Exfoliation Matters Regular exfoliation removes built-up dead skin cells that can cause dullness, congestion, and breakouts. This resurfacing action helps reveal fresher skin while improving the absorption and effectiveness of moisturisers and serums. How to Use Massage onto damp skin using circular motions. Rinse thoroughly. Use 2–3 times weekly for best results. Full Ingredients Maris Sal, Aqua, Helianthus Annuus (Sunflower) Seed Oil, Polysorbate 80, Cocamidopropyl Betaine, Carauba Wax, Sucrose, Sorbitan Olivate, Mel (Honey), Perlite, Sodium Cocoyl Sarcosinate, Almandine Garnet Powder, Citrus Aurantium Dulcis (Orange) Peel Oil, Glucose, Potassium Thiocyanate, Citrus Paradisi (Grapefruit) Oil, Tocopheryl Acetate, Glycerin, Glyceryl Polymethacrylate, Palmitoyl Tripeptide-1, Santalum Album (Sandalwood) Oil, Pelargonium Graveolens Flower Oil, Citric Acid, Mannitol, Butylene Glycol, Propylene Glycol, Ruby Powder, Faex, Sodium Lactate, Glycogen, Magnesium Ascorbyl Phosphate, Potassium Iodide, Sodium Chloride, Carbomer, Polysorbate 20, Lactoperoxidase, Glucose Oxidase, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Limonene, Citronellol, Geraniol, Linalool
Intense Anti-Ageing Moisturiser 50ml | 00006
£69.00
Intense Anti-Ageing Moisturiser Advanced Firming, Hydration & Radiance CareExperience visibly smoother, firmer, and more radiant skin with our Intense Anti-Ageing Moisturiser — a powerful yet lightweight formula designed to deliver instant hydration and progressive age-defying results.Often described as “Botox in a bottle”, this advanced daily moisturiser is packed with high-performance peptides and skin-reviving actives to help soften the appearance of fine lines, improve skin tone, and restore youthful luminosity. Why You’ll Love It Instantly hydrates and plumps the skin Helps reduce the appearance of fine lines and wrinkles Improves firmness, tone, and elasticity Revives dull skin for a radiant, glowing finish Leaves skin feeling smoother, fresher, and more youthful Perfect for skin that needs extra care, comfort, and visible results, without heaviness or greasiness. Key Ingredients & Skin Benefits Precious Ruby Powder A luxurious radiance-boosting ingredient that helps revive dull skin and enhance natural luminosity for a healthy, glowing complexion. Matrixyl™ 3000 A powerful anti-ageing peptide complex that supports skin firmness, smoothness, and hydration, helping to visibly soften lines and improve overall skin texture. Salicylic Acid Gently exfoliates and refines pores, helping to improve skin clarity and radiance while supporting a smoother, more even complexion. Oxygen Complex Helps support skin freshness by offering antibacterial benefits while locking in moisture for long-lasting hydration and comfort. Advanced Peptide Technology This innovative formula is enriched with bio-peptides and SYN-AKE® (a trademark of DSM), known for their skin-smoothing properties that help mimic the appearance of wrinkle-relaxing effects, leaving skin looking firmer, more toned, and refreshed.Combined with nourishing oils and hydrating actives, the skin feels deeply cared for and visibly rejuvenated. Who Is It Suitable For? ✔ All skin types ✔ Dry, dehydrated, or mature skin ✔ Skin showing signs of ageing ✔ Dull or tired-looking complexionsLightweight yet intensive, this moisturiser is ideal for daily use when your skin needs extra TLC and visible age-defying support. How to Use Apply morning and evening to cleansed skin. Gently massage into the face and neck until fully absorbed. Can be used alone or layered within your anti-ageing skincare routine. Full Ingredients List (INCI) Aqua (Water), Glycerin, Squalane, Palmitoyl Tripeptide-1, Glyceryl Polymethacrylate, Argania Spinosa Kernel Oil, Cyclopentasiloxane, Propylene Glycol, Butylene Glycol, Cetearyl Glucoside, Cetearyl Alcohol, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Cyclohexasiloxane, Mannitol, Glyceryl Stearate, Camelina Sativa Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides, Butyrospermum Parkii (Shea Butter), Caprylyl Glycol, 1,2-Hexanediol, PEG-100 Stearate, Citrus Aurantium Dulcis (Orange) Peel Oil, Faex, Triticum Vulgare (Wheat Protein), Citrus Paradisi (Grapefruit) Oil, Sodium Hydroxide, Citronellyl Methylcrotonate, Sodium Lactate, Santalum Album (Sandalwood) Oil, Disodium EDTA, PPG-26-Buteth-26, Pelargonium Graveolens Flower Oil, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, PEG-8, Magnesium Ascorbyl Phosphate, Glycogen, Carbomer, Ruby Powder, Ethylhexyl Methoxycinnamate, Polysorbate 20, Tocopherol, Tropolone, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Ascorbyl Palmitate, Citric Acid, Ascorbic Acid, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Limonene, Citronellol, Geraniol, Linalool, Citral.
Protect and Repair SPF 40 | 00020
£54.00
Protect & Repair Sunscreen SPF 40 Broad-Spectrum UVA & UVB Protection with Anti-Ageing Benefits Product Overview Protect & Repair is a high-performance mineral sunscreen designed to shield skin from daily sun damage while supporting hydration and skin health. Offering broad-spectrum UVA 20 and UVB 40 SPF protection, this advanced formula helps prevent premature ageing, pigmentation, and dehydration caused by sun exposure.Lightweight and comfortable for everyday wear, it protects against both immediate and long-term UV damage while delivering antioxidant and skin-repairing benefits. Key Benefits Broad-spectrum UVA & UVB protection Helps prevent sunburn, pigmentation, and premature ageing Supports skin hydration and barrier repair Antioxidant-rich to defend against free-radical damage Suitable for daily use Key Ingredients Advanced UV Filters – Provide reliable UVA 20 and UVB 40 SPF protection Thermus Thermophilus – Helps prevent dehydration and sun-induced ageing Vitamin E – Powerful antioxidant to protect against environmental stress Lupine Extract – Helps reduce erythema, dehydration, and oxidative damage Why Broad-Spectrum Protection Matters UVA rays are present year-round and penetrate deeply into the skin, accelerating wrinkles, pigmentation, and visible ageing. Combined UVA and UVB protection is essential to maintain healthy, youthful-looking skin and reduce long-term sun damage. How to Use Apply generously to face and body before sun exposure. Reapply regularly, especially after swimming or sweating. Please Note This product is supplied unboxed. Full Ingredients Aqua, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Ethylhexyl Methoxycinnamate, C15-19 Alkane, Hexyl Laurate, Glycerin, Steareth-21, Steareth-2, Butyl Methoxydibenzoylmethane, Phenoxyethanol, Decyl Glucoside, Hydrolyzed Lupine Protein, Biosaccharide Gum-1, Thermus Thermophillus Ferment, Ammonium Acryloydimethyltaurate/VP Copolymer, Potassium Sorbate, Parfum, Xanthan Gum, Tocopheryl Acetate, Citric Acid, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Disodium EDTA, Propylene Glycol, BHT, Sodium Hydroxide, Sodium Benzoate, Limonene, Linalool
Redness Erase Skin Booster Shot 30ml | 00012
£54.00
Redness Erase Skin Booster ShotCalm. Correct. Illuminate.Discover visibly calmer, more even-looking skin with Redness Erase Skin Booster Shot — a high-performance, lightweight concentrate designed to soothe sensitivity while restoring radiance. This award-winning formula delivers targeted care for skin prone to redness, flushing and uneven tone, helping to rebalance and brighten without overwhelming delicate skin.Expertly infused with stabilised Vitamin C (Ethyl Ascorbic Acid & ET-VC), this powerful booster supports collagen production, enhances luminosity and improves overall skin clarity. Unlike traditional Vitamin C, this advanced form is exceptionally gentle yet highly effective, making it ideal for sensitive or reactive complexions.The formula is further elevated with Areaumat Lavanda, a specialised Spanish lavender extract known for its calming and anti-redness benefits, alongside Endothelyol®, a multi-action soothing active that helps visibly reduce redness and promote a smoother, more uniform complexion.Selected as Editor’s Choice in the Beauty Shortlist Awards, this skin-loving booster is trusted by professionals and loved by those seeking comfort, clarity and glow.Why You’ll Love ItVisibly reduces redness and flushingBoosts brightness and radianceSupports collagen for smoother-looking skinSoothes sensitivity and strengthens skin comfortLightweight, fast-absorbing and layer-friendlyHero IngredientsStabilised Vitamin C (Ethyl Ascorbic Acid & ET-VC) – brightens, softens and supports collagen for a more youthful glowAntioxidant Complex – protects against environmental stressors and enhances luminosityAreaumat Lavanda – helps calm irritation and reduce visible rednessEndothelyol® – a powerful 5-in-1 active to soothe, smooth and even skin tonePerfect for skin prone to rosacea, environmental redness, acne-related flushing or sensitivity, Redness Erase Skin Booster Shot can be used alone or layered into your existing routine to instantly elevate results.Reveal a complexion that looks calmer, clearer and beautifully radiant — because confident skin starts with comfort.
Super Repair Mask 200ml | 00018
£54.00
Super Repair Mask: Intense Hydration & Anti-Ageing TreatmentTransform dull, lacklustre skin into a glowing, firmer, and deeply hydrated complexion in just 10 minutes.Our Super Repair Mask is a luxurious, multi-action treatment designed to soothe, revitalize, and clarify all skin types. Whether your skin is oily and problematic or dry and sensitive, this clinically boosted formulation delivers immediate results.The Ultimate 10-Minute TransformationThis super-nourishing mask acts as an instant oasis for thirsty skin. Infused with a powerhouse blend of hydrating Moringa Oil—rich in essential Omega-9—and nourishing Shea and Cocoa Butters, it provides intense moisturisation, leaving your skin feeling incredibly soft and supple.Beyond hydration, this mask is a potent anti-ageing treatment. It harnesses the power of advanced Plant Stem Cells to protect and vitalize your skin's dermal cells, accelerating repair right at the root to fight signs of ageing and smooth skin texture.Clarify and CalmUnlike many rich masks that can congest the skin, the Super Repair Mask also clarifies. The inclusion of detoxifying Bentonite clay helps to draw out impurities, ensuring your complexion is left clear and balanced.The experience is rounded off with the calming scent of essential Lavender Oil, which soothes redness and irritation, making this the perfect weekly treat for stressed or sensitive skin.Why it’s a skincare staple:Instant Radiance: Takes skin from dull to glowing in 10 minutes.Universal Application: Ideal for all skin types, including sensitive and acne-prone.Dual Action: Deeply hydrates while simultaneously clarifying with clay.Ancient Secret: Contains Moringa Oil, an ingredient reputed to have been used by Cleopatra herself for its beautifying properties.Key Ingredients & BenefitsWe have packed this mask with clinically proven active ingredients to deliver noticeable results:Plant Stem Cells (Argania Spinosa): A powerful anti-ageing agent that accelerates skin repair, smoothes fine lines, and vitalizes dermal stem cells.Moringa Oil & Omega 9: Rich in nutrients and antioxidants, providing deep hydration and a soft, supple feel.Shea & Cocoa Butter: The ultimate nourishing duo for intense moisture and skin barrier support.Lavender Essential Oil: Instantly calms, soothes irritation, and reduces redness for a balanced complexion.Bentonite Clay: Detoxifies pores and clarifies the skin without stripping essential moisture.How to UseApply a generous layer to cleansed face and neck. Relax for 10 minutes, allowing the active ingredients to penetrate the skin. Rinse thoroughly with warm water or remove with a damp cloth.Pro Tip: The Overnight Glow Up For an intensive hydration boost, apply a thin layer prior to bedtime and leave it on as a nourishing sleep mask. Wake up to visibly revitalized, plump skin.Full Ingredients List: Aqua (Water), Caprylic/Capric Triglyceride, Bentonite, Glyceryl Stearate SE, Glycol Stearate, Glycerin, Stearic Acid, Butyrospermum Parkii (Shea Butter), Moringa Oleifera Seed Oil, PEG-100 Stearate, Glyceryl Stearate, Theobroma Cacao (Cocoa) Seed Butter, Phenoxyethanol, Caprylyl Glycol, Xanthan Gum, Citric Acid, Ethylhexylglycerin, Lavandula Angustifolia (Lavender) Oil, Isomalt, Disodium EDTA, Tocopherol, Phospholipids, Argania Spinosa Callus Culture Extract, Sodium Benzoate, CI 17200, CI 42090, Linalool.
Hyaluronic 98% Pharma Grade Serum 30ml | 00014
£84.00
Hyaluronic 98% Pharma Grade Serum Instant Plump. Deep Hydration. Flawless Finish.Experience visibly transformed skin in as little as 30 seconds with Hyaluronic 98% Pharma Grade Serum — a high-performance hydration essential designed to deliver immediate plumping, firming and long-lasting moisture to the face and neck.Formulated with pure, pharma-grade high and low molecular weight hyaluronic acid, this ultra-concentrated serum creates an invisible veil across the skin’s surface for instant smoothness, while simultaneously delivering deep hydration beneath. The result? Skin that looks fuller, fresher and beautifully radiant — with a soft-focus, camera-ready finish.Unlike traditional serums that dilute hyaluronic acid with fillers and texture agents, this advanced formula is almost entirely active. No thickeners. No emulsifiers. No synthetic emollients. Just clean, effective hydration that works exactly where your skin needs it most. Why You’ll Love It Instant visible plumping and firming Deep hydration that lasts Smooths fine lines and reduces under-eye puffiness Lightweight, fast-absorbing, non-sticky Perfect for all skin types, including sensitive skin Whether used alone or layered under moisturiser or make-up, this serum delivers an immediate lift with cumulative benefits over time. Hero Ingredient Power High & Low Molecular Weight Hyaluronic Acid A dual-action approach that hydrates at multiple levels: High molecular weight forms a smoothing veil for instant plumpness and comfort Low molecular weight penetrates deeper to bind moisture, support elasticity and optimise skin renewal Glycerin & Skin-Conditioning Actives Help attract and lock in moisture, leaving skin supple, soft and visibly revitalised. Visible Results, Every Day With continued use, skin appears smoother, bouncier and more luminous, as hydration levels are restored and maintained. Fine lines appear softened, texture feels refined and the complexion looks refreshed and healthy. How to Use Apply a few drops to clean skin on the face and neck. Gently press into the skin and allow to absorb for 30 seconds before applying moisturiser or make-up. Use morning and evening for best results. Full Ingredients List (INCI) Hyaluronate, Glycerin, Phenoxyethanol, Ethylhexylglycerin.
Step-by-Step Skincare Routine for Age 70+
Step 1: Gentle Cleansing
Wipe Away The Years
Begin with a gentle yet effective cleanser that removes impurities without stripping the skin. This prepares mature skin for treatment products while maintaining hydration and comfort.
Benefits:
- Cleanses without drying
- Supports fragile, thinning skin
- Leaves skin soft and refreshed
Step 2: Exfoliation (2–3 times weekly)
Crystal Polish
Exfoliation helps remove compacted dead skin cells that can dull the complexion and prevent products from absorbing effectively. A gentle polish refines texture and boosts radiance.
Benefits:
- Smooths rough, uneven skin
- Enhances product penetration
- Revives dull, tired complexion
Step 3: Intensive Treatment
Intense Anti-Ageing Serum
Target deep wrinkles, loss of firmness, and uneven tone with a concentrated anti-ageing serum. This step delivers active ingredients deep into the skin to visibly improve texture and elasticity.
Benefits:
- Helps reduce the appearance of deep lines
- Supports skin firmness
- Improves overall skin tone
Step 4: Targeted Booster
Redness Erase Super Booster
Mature skin is often more reactive and prone to redness. A targeted booster helps calm sensitivity while strengthening the skin barrier.
Benefits:
- Soothes redness and irritation
- Strengthens compromised skin
- Enhances comfort and resilience
Step 5: Deep Hydration & Repair
Pharmagrade Hyaluronic Serum
Hyaluronic acid is essential for ageing skin as it helps retain moisture, plump the skin, and soften the appearance of wrinkles.
Benefits:
- Deep, long-lasting hydration
- Improves skin plumpness
- Reduces dryness and tightness
Step 6: Daily Protection
Protect & Repair SPF
Sun exposure is the leading cause of advanced skin ageing. Daily broad-spectrum UVA and UVB protection is essential—even indoors.
Benefits:
- Protects against further sun damage
- Helps prevent pigmentation and wrinkles
- Supports long-term skin health
Step 7: Weekly Intensive Care
Super Repair Mask (1–2 times weekly)
Finish your routine with a nourishing mask to deeply repair, soothe, and replenish ageing skin.
Benefits:
Provides intensive nourishment
Helps improve skin texture and comfort
Restores a healthier-looking glowWhy This Routine Works for 70+ Skin
Addresses deep wrinkles and sagging
Supports skin barrier repair and hydration
Helps improve tone, texture, and radiance
Protects against ongoing UV damage
With consistent use, this routine helps mature skin look smoother, stronger, and more luminous—while supporting comfort and long-term skin health.
Why This Routine Works for 70+ Skin
Addresses deep wrinkles and sagging
Supports skin barrier repair and hydration
Helps improve tone, texture, and radiance
Protects against ongoing UV damage
With consistent use, this routine helps mature skin look smoother, stronger, and more luminous—while supporting comfort and long-term skin health.