Anti-Ageing Skincare for Ages 35–50: Targeted Correction & Renewal
Between your mid-30s and 50s, skin needs more than prevention. As collagen slows, fine lines, loss of firmness, and uneven tone become more visible.
Our Strategy:
Firm & Lift: Peptides to restore skin structure.
Hydrate: Hyaluronic Acid for deep-level plumping.
Brighten: Active ingredients to fix uneven tone.
Soothing Cleansing Gel 200ml | 00007
£38.00
Soothing Cleanse – Soap-Free Foaming Cleanser Gentle Purification. Lasting Hydration. Perfect Balance.Experience the difference of professional skincare with Soothing Cleanse, our best-selling soap-free foaming cleanser, expertly formulated to purify, hydrate and rebalance even the most sensitive or problematic skin.This vitamin-rich, ultra-gentle cleanser removes impurities and excess oil without stripping the skin, making it ideal for oily, acne-prone, dehydrated or redness-prone skin. Loved by professionals and used in clinics worldwide, it delivers visible comfort and clarity from the very first cleanse. Why You’ll Love It Gently cleanses without drying or irritation Helps calm redness and soothe sensitive skin Supports hydration and prevents moisture loss Rebalances oily and problematic skin Leaves skin fresh, soft and comfortable Lightweight and softly foaming, Soothing Cleanse creates the perfect foundation for the rest of your skincare routine. Hero Ingredients & Skin Benefits Polycol Moisturising Complex Helps limit trans-epidermal water loss while supporting the skin’s ability to retain moisture, keeping skin hydrated, supple and balanced after cleansing. Cucumber Extract Naturally soothing and moisturising, cucumber helps calm irritation and protect the skin barrier. With a pH similar to the skin, it supports the restoration of the skin’s natural acid mantle. Mineral Salts & Amino Acids A revitalising complex that helps rebalance the skin, leaving it refreshed, energised and resilient. Vitamin B Complex Provides emollient and hydrating benefits to support skin comfort and softness. Perfect for Sensitive & Problematic Skin Designed to meet the needs of skin prone to redness, flushing, dehydration and breakouts, Soothing Cleanse offers effective cleansing without compromise. Its carefully balanced formula ensures skin feels clean — never tight or stripped.Used in professional treatments across the globe and trusted by thousands at home, it’s no surprise this cleanser has earned its place as a cult favourite. How to Use Massage onto damp skin morning and evening. Rinse thoroughly with warm water and follow with your preferred serum and moisturiser. Full Ingredients List (INCI) Aqua, Glycerin, Decyl Glucoside, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Phenoxyethanol, Parfum, Cetyl Hydroxyethylcellulose, Citric Acid, Disodium EDTA, Tromethamine, Dehydroacetic Acid, Cucumis Sativus (Cucumber) Fruit Extract, Potassium Sorbate, Benzyl Alcohol, Limonene, Hexyl Cinnamal, Linalool, Benzyl Benzoate.
Rewind 10 Moisturiser 60ml | 00003
£68.00
Rewind 10 Age-Defying Moisturiser Retinoid-Like Results. Deep Hydration. Zero Compromise.Discover Rewind 10, a revolutionary anti-ageing moisturiser designed to deliver the visible smoothing and rejuvenating benefits of retinol — without irritation or dryness. This luxurious yet lightweight cream is the perfect choice for those seeking a flawless, hydrated, and youthful complexion with everyday comfort.Expertly formulated with high-grade, clinical-level active ingredients, Rewind 10 works deeply within the skin to restore firmness, boost radiance, and improve skin texture, leaving your complexion looking fresher, brighter, and more refined. Why You’ll Love It Visibly smooths fine lines and wrinkles Improves firmness and skin elasticity Deeply hydrates for long-lasting comfort Enhances skin clarity and radiance Gentle, retinoid-like results without irritation Perfect for daily use, this advanced moisturiser supports skin renewal while remaining kind to sensitive and hormonal skin. Hero Ingredients & Skin Benefits Phycojuvenine A powerful skin cell rejuvenator that helps encourage skin cells to behave more youthfully, improving resilience, smoothness, and overall vitality. Aroleat Samphira A breakthrough, plant-derived active that delivers retinol-like anti-ageing benefits while helping to diminish the appearance of lines and wrinkles — without the common side effects associated with traditional retinoids. Pheohydrane A clinically tested super-hydrator that locks moisture into the skin for days, creating a “second skin” effect for long-lasting hydration and comfort. Unisteron Y-50 (Wild Yam Extract) Supports mature and hormonal skin by helping restructure skin cells, soothe inflammation, and restore balance, making it especially beneficial for menopausal skin. Advanced Care for Evolving Skin Rewind 10 is designed to work with your skin, not against it. Its rich yet fast-absorbing texture melts effortlessly into the face and neck, delivering intensive nourishment, repair, and visible rejuvenation without heaviness.Suitable for use at any age, this formula is particularly effective for: Mature or ageing skin Hormonal and menopausal skin Dehydrated or sensitised skin Skin unable to tolerate traditional retinoids How to Use Apply morning and evening to cleansed skin on the face and neck. Massage gently until fully absorbed. Suitable for daily use as part of an advanced anti-ageing skincare routine. Full Ingredients List (INCI) Aqua, Caprylic/Capric Triglyceride, Paraffinum Liquidum, Glycerin, Butyrospermum Parkii (Shea Butter), PPG-15 Stearyl Ether, Dimethicone, Glyceryl Stearate, PEG-100 Stearate, Cetyl Alcohol, Cyclopentasiloxane, Chlorella Vulgaris, Laminaria Digitata Extract, Tocopheryl Acetate, Hydrolysed Algin, Phenoxyethanol, Oleyl Alcohol, Dioscorea Villosa Root (Wild Yam), Glycine Soja Sterols, Hydrogenated Vegetable Oil, Crithmum Maritimum Extract, Parfum, Maris Sal, Xanthan Gum, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Glyceryl Polyacrylate, Ethylhexylglycerin, Disodium EDTA, Sodium Hydroxide, Limonene, Linalool, Citral.
Radiance Enhance Skin Booster Shot 30ml | 00015
£54.00
Radiance Enhance Skin Booster Shot Glow. Hydrate. Perfect Your Tone.Unlock instantly brighter, more even-looking skin with Radiance Enhance Skin Booster Shot — a lightweight, multi-tasking concentrate designed to elevate your skincare routine in just a few drops. Expertly formulated to target dullness, uneven tone and dehydration, this powerful booster delivers a visible luminosity boost while supporting long-term skin clarity and comfort.Blending Vitamins B3 (Niacinamide) and C with deeply hydrating Hyaluronic Acid, this skin-perfecting formula works to brighten, smooth and plump the complexion. Soothing Aloe Vera and Panthenol help calm the skin and support a balanced, healthy-looking finish — making it suitable for all skin types, including sensitive or blemish-prone skin.Simple to use yet highly effective, Radiance Enhance is designed to layer seamlessly into your existing routine, enhancing results without irritation. Why You’ll Love It Instantly boosts radiance and glow Evens skin tone and improves clarity Visibly hydrates and plumps the skin Helps refine pores and reduce blemish appearance Lightweight, fast-absorbing and non-sticky This versatile booster can be used on the face, neck or body, making it ideal for targeting pigmentation, uneven tone or dull areas wherever they appear. Hero Ingredients & Skin Benefits Niacinamide (Vitamin B3) Helps minimise the appearance of pores, improve skin texture and promote a more even complexion.Vitamin C (Ethyl Ascorbic Acid) A stabilised, gentle form of Vitamin C that brightens and illuminates while supporting skin hydration.Hyaluronic Acid Delivers deep hydration to plump the skin from within, enhancing smoothness and radiance.Aloe Vera & Panthenol Work together to soothe, protect and balance the skin, supporting comfort and clarity. Visible Results You Can Trust With regular use, skin appears brighter, smoother and more evenly toned, with improved hydration and a naturally healthy glow. Whether used alone or layered under moisturiser, Radiance Enhance Skin Booster Shot delivers effortless luminosity without heaviness. How to Use Apply a few drops to clean skin before moisturiser. Use morning and evening or mix into your favourite cream for a customised glow boost. Full Ingredients List (INCI) Aqua, Glycerin, Ethyl Ascorbic Acid, Niacinamide, Panthenol, Aloe Barbadensis Extract, Phenoxyethanol, Sucrose, Sodium Hyaluronate, Ethylhexylglycerin.
Hyaluronic 98% Pharma Grade Serum 30ml | 00014
£84.00
Hyaluronic 98% Pharma Grade Serum Instant Plump. Deep Hydration. Flawless Finish.Experience visibly transformed skin in as little as 30 seconds with Hyaluronic 98% Pharma Grade Serum — a high-performance hydration essential designed to deliver immediate plumping, firming and long-lasting moisture to the face and neck.Formulated with pure, pharma-grade high and low molecular weight hyaluronic acid, this ultra-concentrated serum creates an invisible veil across the skin’s surface for instant smoothness, while simultaneously delivering deep hydration beneath. The result? Skin that looks fuller, fresher and beautifully radiant — with a soft-focus, camera-ready finish.Unlike traditional serums that dilute hyaluronic acid with fillers and texture agents, this advanced formula is almost entirely active. No thickeners. No emulsifiers. No synthetic emollients. Just clean, effective hydration that works exactly where your skin needs it most. Why You’ll Love It Instant visible plumping and firming Deep hydration that lasts Smooths fine lines and reduces under-eye puffiness Lightweight, fast-absorbing, non-sticky Perfect for all skin types, including sensitive skin Whether used alone or layered under moisturiser or make-up, this serum delivers an immediate lift with cumulative benefits over time. Hero Ingredient Power High & Low Molecular Weight Hyaluronic Acid A dual-action approach that hydrates at multiple levels: High molecular weight forms a smoothing veil for instant plumpness and comfort Low molecular weight penetrates deeper to bind moisture, support elasticity and optimise skin renewal Glycerin & Skin-Conditioning Actives Help attract and lock in moisture, leaving skin supple, soft and visibly revitalised. Visible Results, Every Day With continued use, skin appears smoother, bouncier and more luminous, as hydration levels are restored and maintained. Fine lines appear softened, texture feels refined and the complexion looks refreshed and healthy. How to Use Apply a few drops to clean skin on the face and neck. Gently press into the skin and allow to absorb for 30 seconds before applying moisturiser or make-up. Use morning and evening for best results. Full Ingredients List (INCI) Hyaluronate, Glycerin, Phenoxyethanol, Ethylhexylglycerin.
Oxygen Face Polish 200ml | 00017
£38.40
Daily Gentle Exfoliator for Smooth, Clear Skin What It Is Oxygen Face Polish is a clinically formulated daily exfoliator designed to gently buff away dead skin cells, unclog pores, and help prevent breakouts. Powered by Oxylastil®—a proven oxygen carrier with antibacterial properties—this radiance-restoring face polish deeply cleanses while supporting skin clarity and balance.Suitable for all skin types, including sensitive and problematic skin, it transforms dull, tired complexions into smooth, fresh, and visibly revitalised skin. What It Does Gently exfoliates to remove dead skin cells and surface debris Helps reduce clogged pores and breakouts Oxygenates skin cells for a refreshed, healthy appearance Softens skin while limiting moisture loss Refines skin texture and boosts radiance Key Ingredients & Benefits Oxylastil® – Oxygenates skin cells and provides antibacterial protection Jojoba Beads – Natural, biodegradable exfoliators that gently polish without irritation Polycol Moisturising Complex – Helps soften skin and reduce transepidermal water loss Vitamin E – Antioxidant protection to defend against environmental stressors Why You’ll Love It Gentle enough for daily use Leaves skin smooth, polished, and baby-soft Ideal for sensitive, congested, or breakout-prone skin Environmentally friendly exfoliating beads How to Use Apply to damp skin and massage gently in circular motions. Rinse thoroughly. Use daily for best results. Full Ingredients Aqua (Water), Glycerin, Sodium Lauroyl Sarcosinate, Jojoba Esters, Hydrolyzed Soy Protein, PEG-60 Almond Glycerides, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Benzyl Alcohol, Sodium Hydroxide, Chlorphenesin, Parfum (Fragrance), Tocopheryl Acetate, Dehydroacetic Acid, Limonene, CI 77891, CI 42090, CI 1914
Super Repair Mask 200ml | 00018
£54.00
Super Repair Mask: Intense Hydration & Anti-Ageing TreatmentTransform dull, lacklustre skin into a glowing, firmer, and deeply hydrated complexion in just 10 minutes.Our Super Repair Mask is a luxurious, multi-action treatment designed to soothe, revitalize, and clarify all skin types. Whether your skin is oily and problematic or dry and sensitive, this clinically boosted formulation delivers immediate results.The Ultimate 10-Minute TransformationThis super-nourishing mask acts as an instant oasis for thirsty skin. Infused with a powerhouse blend of hydrating Moringa Oil—rich in essential Omega-9—and nourishing Shea and Cocoa Butters, it provides intense moisturisation, leaving your skin feeling incredibly soft and supple.Beyond hydration, this mask is a potent anti-ageing treatment. It harnesses the power of advanced Plant Stem Cells to protect and vitalize your skin's dermal cells, accelerating repair right at the root to fight signs of ageing and smooth skin texture.Clarify and CalmUnlike many rich masks that can congest the skin, the Super Repair Mask also clarifies. The inclusion of detoxifying Bentonite clay helps to draw out impurities, ensuring your complexion is left clear and balanced.The experience is rounded off with the calming scent of essential Lavender Oil, which soothes redness and irritation, making this the perfect weekly treat for stressed or sensitive skin.Why it’s a skincare staple:Instant Radiance: Takes skin from dull to glowing in 10 minutes.Universal Application: Ideal for all skin types, including sensitive and acne-prone.Dual Action: Deeply hydrates while simultaneously clarifying with clay.Ancient Secret: Contains Moringa Oil, an ingredient reputed to have been used by Cleopatra herself for its beautifying properties.Key Ingredients & BenefitsWe have packed this mask with clinically proven active ingredients to deliver noticeable results:Plant Stem Cells (Argania Spinosa): A powerful anti-ageing agent that accelerates skin repair, smoothes fine lines, and vitalizes dermal stem cells.Moringa Oil & Omega 9: Rich in nutrients and antioxidants, providing deep hydration and a soft, supple feel.Shea & Cocoa Butter: The ultimate nourishing duo for intense moisture and skin barrier support.Lavender Essential Oil: Instantly calms, soothes irritation, and reduces redness for a balanced complexion.Bentonite Clay: Detoxifies pores and clarifies the skin without stripping essential moisture.How to UseApply a generous layer to cleansed face and neck. Relax for 10 minutes, allowing the active ingredients to penetrate the skin. Rinse thoroughly with warm water or remove with a damp cloth.Pro Tip: The Overnight Glow Up For an intensive hydration boost, apply a thin layer prior to bedtime and leave it on as a nourishing sleep mask. Wake up to visibly revitalized, plump skin.Full Ingredients List: Aqua (Water), Caprylic/Capric Triglyceride, Bentonite, Glyceryl Stearate SE, Glycol Stearate, Glycerin, Stearic Acid, Butyrospermum Parkii (Shea Butter), Moringa Oleifera Seed Oil, PEG-100 Stearate, Glyceryl Stearate, Theobroma Cacao (Cocoa) Seed Butter, Phenoxyethanol, Caprylyl Glycol, Xanthan Gum, Citric Acid, Ethylhexylglycerin, Lavandula Angustifolia (Lavender) Oil, Isomalt, Disodium EDTA, Tocopherol, Phospholipids, Argania Spinosa Callus Culture Extract, Sodium Benzoate, CI 17200, CI 42090, Linalool.
Ages 35–50: Correction & Maintenance
Q1: Why does my skin suddenly look tired or less firm?
Collagen loss accelerates in this stage. Skin renewal slows and elasticity decreases. You need targeted ingredients like retinol, peptides, and hyaluronic acid.
Q2: Should I change my routine from my 20s?
Absolutely. What worked at 28 won’t be enough at 42. You need stronger actives, deeper hydration, and barrier-supporting ingredients.
Q3: How do I deal with pigmentation and uneven tone?
Introduce Vitamin C, niacinamide, and gentle resurfacing acids. Daily SPF is non-negotiable — pigmentation worsens without protection.
Q4: Is professional treatment necessary?
It’s not mandatory, but it accelerates results. A tailored routine plus occasional professional treatments gives noticeably better long-term outcomes.